Jennifer Shiyue Zhang

Jennifer is currently a Ph.D. candidate at the Institute of Communications Research. She is primarily interested in using social media for strategic communication in the context of health, scientific, and environmental topics. Her research utilized methods mainly from quantitative traditions. Her doctoral dissertation investigates different visual strategies for combating health misinformation on social media. She is also interested in brand communication across social media platforms. Her master thesis “Outdoor sports brands’ strategies for building Instagram brand community” explored how outdoor recreational brands developed their social media branding communities on Instagram utilizing content analysis methods.